If you've asked any of those questions, then Apogee Components' Peak-of-Flight e-zine newsletter is the solution you've been searching for. The Peak-of-Flight newsletter has been going strong for over 7 years (the first issue was in April, 2000), and there are currently over 14,000 subscribers (as of March 3, 2008).

What is better is that it is growing too; each month about 300-to-400 new modelers subscribe to it. And that is after all the bad email address have been culled from our list-server database. Whenever a email address bounces back to our server, the email address is purged, so we are not sending to bad email addresses when the next issue is sent out.

Compare this circulation to Sport Rocketry magazine, which has only about 4,000 subscribers, and you'll see that your advertisement will reach more than three times as many modelers!

But there is more than just the sheer size of our subscriber base. There are many other benefits to advertising with us too:

1. Price! You can go as little as $20 per issue, which costs you less than 1 cent to reach each subscriber. Can you find any other publication that offers you that kind of value? That's about as low-risk as you can get!
   
   
2. It's electronic. That means your ad can be clickable by the user. So when they see your company's advertisement, all they have to do is click on the link to take them to your web site.
   
   
3. Trackable for effectiveness. Because the customer can click on a link, you can easily track which customers were a direct result of your advertisement. This makes it easy to run tests, comparing two ads to see which is more effective. Then, take the more effective one and use it in those other high-price publications. So you'll be saving yourself the money and the frustration of NOT running a dud advertisement.
   
   
4. Long duration advertising at one low price. Your ad will go into our e-zine newsletter archive section, where it can be downloaded and viewed years later. Other publications don't offer this service, so your ads there are only effective for about two months until the next magazine is published.
   
   
5. You gain page-rank in search engines! Because the newsletter on our web page contains a link to your web site, it will gain more ranking in search engines.
   
   
6. Portability. Because our e-zine newsletter is in electronic form, many readers forward issues to their friends to read. So you gain more exposure than you'd get with a printed magazine. With a printed magazine, at most, they can send it to one person. With electronic editions, it doesn't cost them anything to forward it to dozens of their friends.
   
   
7. Greater Frequency. Our newsletter goes out twice a month (Are you skeptical of the claim? Just check the archives to confirm the consistency). For printed magazines, they only go out once every two months. You'll get your ad out to readers faster with less of a lag time between when you make the ad and when buyers are sending their money to you. Do you like waiting for the printed magazines to publish your ad about three months after you come up with special offer? Or would you like to have responses coming in the next week?
   
   
8. Less Competition. Your advertisement does not go head-to-head with forty or fifty other advertisements, like it would in a printed magazine. So you'll get more chance for exposure than you'd get anywhere else.
   
   
9. Targeted To The Best Prospects. Modelers that come to the Apogee Components web site are not average web browsers. Our standards are too high to cater to the guy looking for the cheapest rockets. We cater to the above-average - sophisticated - modeler that knows true value and quality when he sees it.
   
   
10. Affordable Payment Options. We have been known to take trade in merchandise instead of your hard-earned dollars. Pause and think about that for a second. Wouldn't that make advertising even MORE affordable for you? We also are looking for business partnerships, which could net you more money than an advertisement costs.
    
    
11. It Works! Why do you think we've been putting out this newsletter since April 2000? If this form of advertising was not immensely profitable, I would not be spending my time to create each issue. I do it because -- hands-down -- the return on investment is the best that I've ever come across. Check out the testimonial at the bottom of this page.